PageGuard vs AB Tasty

AB Tasty is a CRO and experimentation platform — A/B testing, personalisation, and feature rollouts for mid-market and enterprise teams. PageGuard monitors your website’s public-facing health — WCAG accessibility, Core Web Vitals, SEO, and ADA compliance — with zero script required, from $9/mo.

ADA Title II Deadline: April 24, 2026

State and local government websites must meet WCAG 2.1 AA. AB Tasty runs A/B tests and personalisation experiments but provides zero accessibility auditing or ADA compliance monitoring. PageGuard monitors accessibility continuously — alerting you before violations occur and ensuring each experiment variant stays compliant.

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PageGuard
Best for: website health monitoring, ADA compliance & SEO auditing
  • Free tier — scan any public site instantly, zero script required
  • Performance + Accessibility + SEO + Best Practices in one scan
  • ADA / WCAG 2.1 AA compliance monitoring & email alerts
  • No code changes — scans your public URL externally
  • AI plain-English explanations for non-technical stakeholders
  • Monitor 1–50 websites from $9/month
AB Tasty
Best for: A/B testing, personalisation & CRO experimentation
  • Visual A/B, multivariate, and multi-page experiment editor
  • AI-powered personalisation with behavioural segments and triggers
  • Feature rollout management with progressive release controls
  • No WCAG 2.1 AA scoring or ADA compliance monitoring
  • No technical SEO auditing or Core Web Vitals scoring
  • Requires JS tag; enterprise-only custom pricing

Feature Comparison

Feature PageGuard AB Tasty
Pricing Free + from $9/mo (automated website health monitoring) Custom enterprise pricing; no public pricing; typically $20,000–$100,000+/year based on monthly visitors
Who is it for? Small businesses, designers, agencies — frontend health, ADA compliance & SEO Mid-market and enterprise teams running A/B tests, personalisation campaigns, and feature rollouts to improve conversion rates
Accessibility audit (WCAG / ADA) Yes — WCAG 2.1 AA scored 0–100 with specific issue list No — no accessibility scoring or WCAG compliance checks
Technical SEO audit Yes — meta tags, headings, canonical, structured data, robots.txt No — no SEO auditing capabilities
Performance scoring (Core Web Vitals) Yes — LCP, CLS, FCP scored 0–100 with fix recommendations No — no Core Web Vitals scoring; AB Tasty experiments can affect page load without measurement
A/B testing & experimentation No — focuses on technical health monitoring, not experiments Yes — A/B, split, multivariate, and multi-page experiment creation with visual editor
Personalisation & targeting No — scans public HTML health, not visitor personalisation Yes — AI-powered personalisation with behavioural triggers, segments, and recommendations
Requires JS snippet installation No — zero setup, scan any public URL instantly Yes — requires AB Tasty JavaScript tag on every page to track experiments and personalisation
ADA Title II compliance monitoring Yes — WCAG audit + automated email alert on accessibility regression No — no ADA compliance features or alerts
Continuous automated monitoring & alerts Yes — weekly or daily scans with email alerts on score drops No — passive experiment platform; no proactive website health alerts
Best Practices audit (HTTPS, security headers) Yes — HTTPS enforcement, security headers, image optimisation No — no front-end best practices auditing
No-signup instant scan Yes — scan any URL in ~30 seconds, no account required No — requires enterprise contract and onboarding before experiments can be launched
Heatmaps & session recordings No — focuses on technical page health, not visitor behaviour Yes — click heatmaps, scroll maps, and session recordings via AB Tasty Insights
AI-generated plain-English report Yes — explains technical issues in non-technical language No — experiment results require CRO and analytics expertise to interpret statistical outcomes
Multi-site management Yes — monitor up to 50 sites from $9/mo Yes — multiple projects supported; pricing scales with monthly unique visitors

Choose PageGuard if you…

  • Need WCAG 2.1 AA / ADA compliance monitoring (AB Tasty has none)
  • Want instant health audits without adding any tracking script to your site
  • Need email alerts when performance or accessibility scores drop
  • Need to meet ADA Title II compliance before April 24, 2026
  • Manage multiple client websites and need one health dashboard
  • Want Core Web Vitals + technical SEO audit at $9/mo vs $20,000+/year

Choose AB Tasty if you…

  • Need A/B testing and multivariate experiments to optimise conversion rates
  • Want AI-driven personalisation with behavioural targeting and recommendations
  • Need feature rollout management with percentage-based progressive releases
  • Run structured CRO programs and need click heatmaps and session recordings

Audit Your Site Free — No Script Required

Unlike AB Tasty, no JS tag installation, no enterprise contract required. Performance + Accessibility + SEO + Best Practices scored in 30 seconds.

Results in ~30 seconds. 4 scores: Performance, Accessibility, SEO, Best Practices.

Frequently Asked Questions

Is PageGuard a good AB Tasty alternative?

They solve different problems. AB Tasty runs A/B tests, personalisation campaigns, and feature rollouts to improve conversion rates — built for CRO and growth teams. PageGuard monitors your public-facing website health — WCAG 2.1 AA accessibility scoring, Core Web Vitals, technical SEO, and ADA compliance alerts. Many teams use both: AB Tasty to improve conversions through experimentation, PageGuard to ensure all experiment variants are technically healthy and accessible for every visitor.

Does AB Tasty check for ADA or WCAG accessibility?

No — AB Tasty does not provide WCAG 2.1 AA compliance scoring or ADA accessibility monitoring. It is a CRO and experimentation platform focused on A/B testing, personalisation, and behavioural analytics — not the technical accessibility of public web pages. With the ADA Title II deadline on April 24, 2026, PageGuard provides the accessibility monitoring that AB Tasty cannot.

Is there a free AB Tasty alternative for website health monitoring?

PageGuard is free for on-demand website health audits — no tracking tag, no account, zero setup. AB Tasty uses custom enterprise pricing typically ranging from $20,000 to $100,000+/year, which is a completely different use case than health monitoring. PageGuard lets you scan any public URL and receive a scored report covering Performance, Accessibility (WCAG 2.1 AA), SEO, and Best Practices in ~30 seconds. Automated monitoring starts at $9/month.

Can I use PageGuard and AB Tasty together?

Yes — they are complementary tools. Use AB Tasty to run A/B tests and personalisation campaigns to improve conversion rates, and PageGuard to ensure your public-facing pages remain technically healthy and accessible before and after each experiment (WCAG audit, SEO audit, Core Web Vitals, ADA compliance monitoring). Together: AB Tasty for “how can I improve conversion through experimentation”, PageGuard for “are all experiment variants technically healthy and ADA-compliant”.

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