VWO is a conversion rate optimisation (CRO) platform — A/B testing, multivariate experiments, heatmaps, and personalisation to improve how visitors convert. PageGuard monitors your website’s public-facing health — WCAG accessibility, Core Web Vitals, SEO, and ADA compliance — with zero script required, from $9/mo.
ADA Title II Deadline: April 24, 2026
State and local government websites must meet WCAG 2.1 AA. VWO runs A/B tests and personalisation experiments but provides zero accessibility auditing or ADA compliance monitoring. PageGuard monitors accessibility continuously — alerting you before violations occur and before A/B test variants break compliance.
| Feature | PageGuard | VWO |
|---|---|---|
| Pricing | ✓ Free + from $9/mo (automated website health monitoring) | Free plan (limited); paid from $199/mo (Growth) to $999+/mo (Enterprise); custom enterprise pricing |
| Who is it for? | Small businesses, designers, agencies — frontend health, ADA compliance & SEO | Conversion rate optimisation teams running A/B tests, multivariate experiments, and personalisation campaigns |
| Accessibility audit (WCAG / ADA) | ✓ Yes — WCAG 2.1 AA scored 0–100 with specific issue list | No — no accessibility scoring or WCAG compliance checks |
| Technical SEO audit | ✓ Yes — meta tags, headings, canonical, structured data, robots.txt | No — no SEO auditing capabilities |
| Performance scoring (Core Web Vitals) | ✓ Yes — LCP, CLS, FCP scored 0–100 with fix recommendations | No — no Core Web Vitals scoring; VWO experiments may impact page performance |
| A/B testing & experimentation | No — focuses on technical health monitoring, not experiments | ✓ Yes — A/B, multivariate, split URL, and server-side experiments with visual editor |
| Personalisation & targeting | No — scans public HTML health, not visitor personalisation | ✓ Yes — rule-based and AI-driven personalisation with segment targeting |
| Requires JS snippet installation | ✓ No — zero setup, scan any public URL instantly | Yes — requires VWO SmartCode snippet on every page before experiments run |
| ADA Title II compliance monitoring | ✓ Yes — WCAG audit + automated email alert on accessibility regression | No — no ADA compliance features or alerts |
| Continuous automated monitoring & alerts | ✓ Yes — weekly or daily scans with email alerts on score drops | No — passive experiment platform; no proactive website health alerts |
| Best Practices audit (HTTPS, security headers) | ✓ Yes — HTTPS enforcement, security headers, image optimisation | No — no front-end best practices auditing |
| No-signup instant scan | ✓ Yes — scan any URL in ~30 seconds, no account required | No — requires account creation, script installation, and experiment setup |
| Heatmaps & session recordings | No — focuses on technical page health, not visitor behaviour | ✓ Yes — click, move, scroll heatmaps and session recordings included in VWO Insights |
| AI-generated plain-English report | ✓ Yes — explains technical issues in non-technical language | No — experiment dashboards require analytics expertise to interpret statistical significance |
| Multi-site management | Yes — monitor up to 50 sites from $9/mo | Yes — multiple projects supported; pricing scales with monthly tested users (MTU) |
Unlike VWO, no snippet installation, no account required. Performance + Accessibility + SEO + Best Practices scored in 30 seconds.
Results in ~30 seconds. 4 scores: Performance, Accessibility, SEO, Best Practices.
They solve different problems. VWO runs A/B tests, multivariate experiments, and personalisation campaigns to improve how visitors convert — built for CRO teams. PageGuard monitors your public-facing website health — WCAG 2.1 AA accessibility scoring, Core Web Vitals, technical SEO, and ADA compliance alerts. Many teams use both: VWO to improve conversion rates through experimentation, PageGuard to ensure the site is technically healthy and accessible for all visitors being experimented on.
No — VWO does not provide WCAG 2.1 AA compliance scoring or ADA accessibility monitoring. It is a conversion rate optimisation platform focused on A/B testing, personalisation, and behavioural analytics — not the technical accessibility of public web pages. With the ADA Title II deadline on April 24, 2026, PageGuard provides the accessibility monitoring that VWO cannot.
PageGuard is free for on-demand website health audits — no tracking script, no account, zero setup. VWO's paid CRO plans start at $199/month, which is a completely different use case than health monitoring. PageGuard lets you scan any public URL and receive a scored report covering Performance, Accessibility (WCAG 2.1 AA), SEO, and Best Practices in ~30 seconds. Automated monitoring starts at $9/month.
Yes — they are complementary tools. Use VWO to run A/B tests and personalisation campaigns to improve conversion rates, and PageGuard to ensure your public-facing pages remain technically healthy and accessible before and after each experiment (WCAG audit, SEO audit, Core Web Vitals, ADA compliance monitoring). Together: VWO for “how can I improve conversion rates through experimentation”, PageGuard for “are all experiment variants technically healthy and ADA-compliant”.